Site traffic


Analytics is the method in which traffic to a website is measured.

Google Analytics is a service offered by Google that generates detailed statistics about a websites traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.

The basic service is free of charge and a premium version is available for a fee. You must have a google account to access this free service.

Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.Dashboard report from analytics reporter

Bing Analytics is a service offered by Bing that generates detailed statistics about a websites traffic and traffic sources and measures conversions and sales. Bing differs slightly from google by allowing pages on websites to be used individually. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.

The basic service is free of charge. You must have a google account to access this free service.

Facebook Analytics since the end of 2016 Facebook are reproting analytics to the all email holders of a facebook account. These come as weekly reports to your nominated Email address, This is only applicable to people viewing on Facebook and not on your website.

Legislation
In May 2011 it was ruled that EU websites must get user permission to store non-essential cookies on client computers. A cookie information consent page must be added if using Google Analytics or Bing Analytics

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