A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence. Newsletters are given out at schools, to inform parents about things that happen in that school.
Many newsletters are published by clubs, churches, societies, associations, and businesses, especially companies, to provide information of interest to their members, customers or employees.
Some newsletters are created as money-making ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks. General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries.
There are great number of software programs such as Microsoft Word and Publisher, with many tools to help design a Newsletter. Adobe InDesign and QuarkXPress are two Professional software programs and can handle large projects that are easy to to update and can be edited by more than one person at the same time.
Newsletters can be used for viral marketing, this has to managed so that it stays within the laws of the country or countries it is distributed in.
Types Printed design Iain Tait undertakes
- Business cards design
- Menu's (bills of fare)
- Newsletters in formats: Print, PDF
- Promotional items (Coasters, Mouse Mat, etc)
Iain Tait Web Design use Microsoft Word and Publisher for smaller projects and Adobe InDesign for large projects.