Pay Per Click

Google Adwords

Targeted reach Set your ads to appear only to people searching in a particular region. Now it's easy to target online customers within, say, 25 miles of your front door Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.

Greater control There's no minimum spending requirement – the amount that you pay for AdWords is up to you. You can, for instance, set a daily budget of £5 and a maximum cost of ten pence for each click on your ad. You can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means that every pound of your budget goes towards bringing new prospects to you.

Bing and Yahoo Adcenter

Bing Ads Content Ads give search advertisers a way to easily extend their reach to potential customers who are browsing websites. Content Ads are text ads displayed next to relevant, high-quality content on Microsoft and Yahoo! websites, and across our network of partner sites.

Bing Ads analyses the content of a website and matches relevant, keyword-targeted ads to display on the page. For example, if a user views a website about Bed & Breakfast in Edinburgh, Bing Ads could show advertisements for Bed & breakfast, Hotels and Guest houses in or near Edinburgh.

The result: relevant ads displayed to the right users.

Here are just a few of the benefits you can look forward to with Content Ads:
» Efficiency – Extend your search campaigns across the combined content network. Plus, use advanced targeting and exclusion to customize your ad placements.
» Performance – Your ads are primarily distributed across premium publishers' sites, including properties such as MSN, Yahoo!, and quality partners.
» Transparency – Get unique visibility into your audience and site-level performance with advanced tools such as Bing Ads Intelligence. Detailed reports help you to optimise your Content Ads campaigns based on actual performance data, driving increased return on your advertising spend.

Distribute as you choose

When you submit ads through Bing Ads, Microsoft distributes them on the Microsoft Content Network, which includes Microsoft-owned, Yahoo-owned, and high-quality partner sites. Within Bing Ads, you can select whether to have your ads distributed on search pages, content pages, or both. It’s easy to set up content distribution for entire campaigns or individual ad groups.

How it works!

In the search engine display in Google there are two sets of ads displayed. Google use targeted advertisement by collecting data from you every time you use the internet. On the main display(left side) there is an peach coloured box, these are paid advertising, also to the right of there is adword advertising this is the pay per click section. This requires a lot of groundwork researching what keywords are being searched for in your area. Yahoo and Bing search engines also display ads, the ads are more general as no data is collected on your internet use.